|
'Show us what you’ve got': Building and Managing Strong Brands in Ireland’s Service SMEs
Author: Gillian Horan
Date Of Publication: Feb 2010
Isbn13: 978-1-4438-1725-7
Isbn: 1-4438-1725-2
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Within this service sector, owners/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of study in its infancy and this book is a step towards providing evidence of the importance and relevance of branding to SMEs.
Gillian Horan is Lecturer in Marketing and Entrepreneurship at the Shannon College of Hotel Management, Ireland. She also runs Business Consult, a strategic marketing and branding consultancy firm where she works closely with government organisations in developing SMEs. Gillian’s subject areas incorporate marketing, branding and entrepreneurship. Her continuing close links with industry support her interest in researching the importance and relevance of branding in SMEs, innovation in SMEs and service marketing.
Dr Michele O’Dwyer is Lecturer in Entrepreneurship at the Kemmy Business School, University of Limerick, Ireland. Before joining the faculty at the University of Limerick, Michele worked as a marketing and market research consultant investigating marketing issues in a diverse range of industries in Ireland and across Europe. Her continuing close links with industry support her research interests which focus on innovation in SMEs, SME marketing, new product development and marketing communications. Dr Siobhan Tiernan is Lecturer in Management/Aviation Management at the Kemmy Business School, University of Limerick, Ireland. She is a graduate of Trinity College Dublin (BA in Business and Politics) and the London School of Economics (MSc in Industrial Relations). The University of Limerick awarded her PhD, sponsored by the Irish American Partnership and Aer Lingus. Dr Tiernan is the lead author of the best selling Irish management textbook Modern Management Theory and Practice for Irish Students (2006) Third Edition.
Price Uk Gbp: 39.99
Price Us Usd: 59.99
Sample pdf (including Table of Contents)
|
|
|
|
|
From Navigating Music and Sound Education
“We rarely have the opportunity and time to engage with the practicalities of music teaching through the lens of evidence-based practice. This book provides us with a wonderful exception that is accessible to beginning and established teachers. It contains a wide range of stimulating and thought-provoking material that draws on real-world experiences and events, which are contextualised, informed and structured by theory. This is a powerful combination that we can visit again and again for insight and inspiration. Congratulations to all involved, particularly the editors for shaping such a valuable contribution!”
—Professor Graham F. Welch, University of London; President, International Society of Music Education
“Navigating music and sound education draws together a range of issues increasingly acknowledged to be at the basis of reflective and effective music learning and teaching: social settings, cultural dimensions, gender, indigeneity, varying cognitive approaches, inter-disciplinary connections, technology, types of learning, and creativity. It opens up areas of pedagogy that go beyond classroom methodology to acknowledge student individuality and encourage music learning and teaching grounded in the reality of students’ musical and social lives. It will be invaluable for those training to become educators and for teachers already in the field.”
—Associate Professor Peter Dunbar-Hall, University of Sydney
“This book brings an important contribution to music teacher education as it challenges the readers to rethink their paradigms of music education. It highlights the importance of preparing a reflective teacher, autonomous, creative and conscious of the multifaceted and multicultural locus in which they will work. The book also draws on the importance for music teachers to consider the context in which they work, and establish a dialog between local musical traditions, informal music practices and global trends of music teaching and learning. Most importantly, all chapters are in one way or another derived from research carried out on specific areas, thus stressing the importance of the research informed practice in music education.”
—Professor Liane Hentschke, Federal University of Rio Grande do Sul, Brazil; International Society of Music Education Immediate Past President
Many readers will appreciate Steve Dillon and Kathy Hirche’s description of the future of education in their work with dynamic technological contexts.
Navigating Music and Sound Education is a wonderful guide and resource for pre-service music teachers, for teachers in the field, and for teacher educators.
It offers a range of fresh perspectives on the state of music education as it is and as it might be. Kari K Veblen
Navigating Music and Sound Education is an ambitious project which features current research from 20 individuals whose professional identities run the gamut from musician to songwriter to student to educator to music therapist to ethnomusicologist. The book’s scope is perhaps the most exciting aspect of Navigating Music and Sound Education.
Kari K Veblen
University of Western Ontario
British Journal of Music Education
October 2011
|
|
Read more...
|
|
|
|
