|
A Queer Eye for Capitalism: The Commodification of Sexuality in American Television
Author: Yarma Velázquez Vargas
Date Of Publication: Sep 2010
Isbn13: 978-1-4438-2279-4
Isbn: 1-4438-2279-5
This study uses critical discourse analysis to conduct an examination of the reality television program Queer Eye. The goal is to help understand the manner in which the representations of queer culture in the show reinforce the binaries of sex, gender and sexuality. By investigating the evolution of Queer Eye this study provides insights into American popular culture’s understanding and depiction of sexual difference and evidences the strong link between these representations and the commercial interests of the producers. In the show Queer Eye, the male guests sell access to their lives for a makeover and in the process they are indoctrinated into new patterns of consumption. The identity of both the five main characters and the guest character is represented as a reflection of their aesthetic choices, and audiences are exposed to numerous product placements and advertising messages. In encouraging materialism, the show transforms the term queer into a commodity sign and redefines masculinity as represented through wealth and accumulation. Moreover, consistent with the stereotypical representation of gay males in American culture the queerness of the Fab is depicted as asexual and a form of aestheticism.
Dr. Yarma Velázquez Vargas is Assistant Professor in Chicana/o Studies at California State University, Northridge. Her research interests include gender, queer studies and Latina studies. Her current research explores issues of media representation and sexuality. Her current work examines the needs of Transgender Latina Immigrants in Los Angeles.
“This volume is a must read for media scholars who seek to understand the commodification of masculinity and sexuality in the media.”
—Youngrak Park, Columbus State University “This book addresses a matter of concern to all those who study queer representation in media. It makes a significant contribution to debates concerning the transformation of queer into a commodity and the representation of masculinity through wealth.” —Donna Marie Nudd, Florida State University
Price Uk Gbp: 34.99
Price Us Usd: 52.99
Sample pdf (including Table of Contents)
|
|
|
|
|
From Navigating Music and Sound Education
“We rarely have the opportunity and time to engage with the practicalities of music teaching through the lens of evidence-based practice. This book provides us with a wonderful exception that is accessible to beginning and established teachers. It contains a wide range of stimulating and thought-provoking material that draws on real-world experiences and events, which are contextualised, informed and structured by theory. This is a powerful combination that we can visit again and again for insight and inspiration. Congratulations to all involved, particularly the editors for shaping such a valuable contribution!”
—Professor Graham F. Welch, University of London; President, International Society of Music Education
“Navigating music and sound education draws together a range of issues increasingly acknowledged to be at the basis of reflective and effective music learning and teaching: social settings, cultural dimensions, gender, indigeneity, varying cognitive approaches, inter-disciplinary connections, technology, types of learning, and creativity. It opens up areas of pedagogy that go beyond classroom methodology to acknowledge student individuality and encourage music learning and teaching grounded in the reality of students’ musical and social lives. It will be invaluable for those training to become educators and for teachers already in the field.”
—Associate Professor Peter Dunbar-Hall, University of Sydney
“This book brings an important contribution to music teacher education as it challenges the readers to rethink their paradigms of music education. It highlights the importance of preparing a reflective teacher, autonomous, creative and conscious of the multifaceted and multicultural locus in which they will work. The book also draws on the importance for music teachers to consider the context in which they work, and establish a dialog between local musical traditions, informal music practices and global trends of music teaching and learning. Most importantly, all chapters are in one way or another derived from research carried out on specific areas, thus stressing the importance of the research informed practice in music education.”
—Professor Liane Hentschke, Federal University of Rio Grande do Sul, Brazil; International Society of Music Education Immediate Past President
Many readers will appreciate Steve Dillon and Kathy Hirche’s description of the future of education in their work with dynamic technological contexts.
Navigating Music and Sound Education is a wonderful guide and resource for pre-service music teachers, for teachers in the field, and for teacher educators.
It offers a range of fresh perspectives on the state of music education as it is and as it might be. Kari K Veblen
Navigating Music and Sound Education is an ambitious project which features current research from 20 individuals whose professional identities run the gamut from musician to songwriter to student to educator to music therapist to ethnomusicologist. The book’s scope is perhaps the most exciting aspect of Navigating Music and Sound Education.
Kari K Veblen
University of Western Ontario
British Journal of Music Education
October 2011
|
|
Read more...
|
|
|
|
