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Marketing the SME: Innovation and Approach
Author: Michele O’Dwyer
Date Of Publication: Jun 2009
Isbn13: 978-1-4438-0575-9
Isbn: 1-4438-0575-0
Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country’s labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland’s economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME’s were major providers for new jobs and this research addresses the key determinants of their success. This volume investigates a wide range of sophisticated, diverse and market-efficient strategies as adopted by Ireland’s SME’s to ensure global success.
Dr Michele O'Dwyer is a Lecturer in Entrepreneurship at the Kemmy Business School University of Limerick. Her research and publication interests include: Innovative Marketing; SME Marketing; Innovation; New Product Development and Strategic Alliances.
Audrey Gilmore is Professor of Services Marketing at the University of Ulster. Her teaching and research interests are in service marketing and management, SME marketing, management competencies and networking and qualitative research methodologies. She has published in these areas in a variety of marketing journals. Currently she is the Ireland Regional Chair of the Academy of Marketing and on the Academy of Marketing Research Committee.
David Carson is Professor of Marketing at the University of Ulster. His research interests lie in marketing for SMEs and service industries, particularly in travel and tourism. He has published widely in these areas. He has wide business experience both in consultency and directorship roles. He is President of the Academy of Marketing.
Audrey Gilmore is Professor of Services Marketing at the University of Ulster. Her teaching and research interests are in service marketing and management, SME marketing, management competencies and networking and qualitative research methodologies. She has published in these areas in a variety of marketing journals. Currently she is the Ireland Regional Chair of the Academy of Marketing and on the Academy of Marketing Research Committee. David Carson is Professor of Marketing at the University of Ulster. His research interests lie in marketing for SMEs and service industries, particularly in travel and tourism. He has published widely in these areas. He has wide business experience both in consultency and directorship roles. He is President of the Academy of Marketing.
Price Uk Gbp: 44.99
Price Us Usd: 67.99
Sample pdf (including Table of Contents)
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From Navigating Music and Sound Education
“We rarely have the opportunity and time to engage with the practicalities of music teaching through the lens of evidence-based practice. This book provides us with a wonderful exception that is accessible to beginning and established teachers. It contains a wide range of stimulating and thought-provoking material that draws on real-world experiences and events, which are contextualised, informed and structured by theory. This is a powerful combination that we can visit again and again for insight and inspiration. Congratulations to all involved, particularly the editors for shaping such a valuable contribution!”
—Professor Graham F. Welch, University of London; President, International Society of Music Education
“Navigating music and sound education draws together a range of issues increasingly acknowledged to be at the basis of reflective and effective music learning and teaching: social settings, cultural dimensions, gender, indigeneity, varying cognitive approaches, inter-disciplinary connections, technology, types of learning, and creativity. It opens up areas of pedagogy that go beyond classroom methodology to acknowledge student individuality and encourage music learning and teaching grounded in the reality of students’ musical and social lives. It will be invaluable for those training to become educators and for teachers already in the field.”
—Associate Professor Peter Dunbar-Hall, University of Sydney
“This book brings an important contribution to music teacher education as it challenges the readers to rethink their paradigms of music education. It highlights the importance of preparing a reflective teacher, autonomous, creative and conscious of the multifaceted and multicultural locus in which they will work. The book also draws on the importance for music teachers to consider the context in which they work, and establish a dialog between local musical traditions, informal music practices and global trends of music teaching and learning. Most importantly, all chapters are in one way or another derived from research carried out on specific areas, thus stressing the importance of the research informed practice in music education.”
—Professor Liane Hentschke, Federal University of Rio Grande do Sul, Brazil; International Society of Music Education Immediate Past President
Many readers will appreciate Steve Dillon and Kathy Hirche’s description of the future of education in their work with dynamic technological contexts.
Navigating Music and Sound Education is a wonderful guide and resource for pre-service music teachers, for teachers in the field, and for teacher educators.
It offers a range of fresh perspectives on the state of music education as it is and as it might be. Kari K Veblen
Navigating Music and Sound Education is an ambitious project which features current research from 20 individuals whose professional identities run the gamut from musician to songwriter to student to educator to music therapist to ethnomusicologist. The book’s scope is perhaps the most exciting aspect of Navigating Music and Sound Education.
Kari K Veblen
University of Western Ontario
British Journal of Music Education
October 2011
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