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Place and Tourism Promotion: Urban Regeneration?
Author: Edmund Christopher Matotay
Date Of Publication: Jul 2010
Isbn13: 978-1-4438-2153-7
Isbn: 1-4438-2153-5
Cities around the world adopt place promotion and marketing activities as one of their development strategies. They do this through engaging in selling their images through the use of sceneries like national parks, museums, historic monuments and flag institutions such as hotels and conference facilities. These sceneries and flag institutions act as symbols to profile and market these cities to the world for different socio-economic purposes. The present book exposes some findings derived from two major study objectives done in Tanzania. One of the the objectives was to find out different place promotion strategies in Arusha, and the other was to set out to find the impact of the place promotion strategies on tourism. Reasons for place promotion and the targets of the strategies are also widely covered in the book. In its specialized chapters, the book reveals that there are three major elements of place promotion in use in the northern Tanzanian tourist city of Arusha. These are national parks and game reserves located in Arusha like Arusha National Park, Manyara National Park, Serengeti National Park and Ngorongoro Conservation Area. The city of Arusha also uses flag institutions in and around Arusha like The Arusha International Conference Centre (AICC), Arusha Natural Museum, The Arusha Declaration Museum, The Cultural Villages of El-Kiding’a and best Hotels to profile itself to the world. Gratifyingly, the book exposes that the main reasons for these strategies are to boost tourism in the city and that most of the targets of these strategies are international tourists. Through the good use of the strategies, and the city revenues turnover, the region itself has been enormously popular and the number of visits to the attractive sceneries and flag institutions has been growing steadily over the years.
Edmund Christopher Matotay holds a Masters Degree in Public Administration from the University of Agder, Norway, and a Postgraduate Diploma in Poverty Analysis for Socioeconomic Development from the Erasmus University of Rotterdam, the Netherlands. He is currently working at the Faculty of Public Administration and Management at Mzumbe University in Tanzania as a Lecturer in Management Sciences.
Price Uk Gbp: 34.99
Price Us Usd: 52.99
Sample pdf (including Table of Contents)
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From Navigating Music and Sound Education
“We rarely have the opportunity and time to engage with the practicalities of music teaching through the lens of evidence-based practice. This book provides us with a wonderful exception that is accessible to beginning and established teachers. It contains a wide range of stimulating and thought-provoking material that draws on real-world experiences and events, which are contextualised, informed and structured by theory. This is a powerful combination that we can visit again and again for insight and inspiration. Congratulations to all involved, particularly the editors for shaping such a valuable contribution!”
—Professor Graham F. Welch, University of London; President, International Society of Music Education
“Navigating music and sound education draws together a range of issues increasingly acknowledged to be at the basis of reflective and effective music learning and teaching: social settings, cultural dimensions, gender, indigeneity, varying cognitive approaches, inter-disciplinary connections, technology, types of learning, and creativity. It opens up areas of pedagogy that go beyond classroom methodology to acknowledge student individuality and encourage music learning and teaching grounded in the reality of students’ musical and social lives. It will be invaluable for those training to become educators and for teachers already in the field.”
—Associate Professor Peter Dunbar-Hall, University of Sydney
“This book brings an important contribution to music teacher education as it challenges the readers to rethink their paradigms of music education. It highlights the importance of preparing a reflective teacher, autonomous, creative and conscious of the multifaceted and multicultural locus in which they will work. The book also draws on the importance for music teachers to consider the context in which they work, and establish a dialog between local musical traditions, informal music practices and global trends of music teaching and learning. Most importantly, all chapters are in one way or another derived from research carried out on specific areas, thus stressing the importance of the research informed practice in music education.”
—Professor Liane Hentschke, Federal University of Rio Grande do Sul, Brazil; International Society of Music Education Immediate Past President
Many readers will appreciate Steve Dillon and Kathy Hirche’s description of the future of education in their work with dynamic technological contexts.
Navigating Music and Sound Education is a wonderful guide and resource for pre-service music teachers, for teachers in the field, and for teacher educators.
It offers a range of fresh perspectives on the state of music education as it is and as it might be. Kari K Veblen
Navigating Music and Sound Education is an ambitious project which features current research from 20 individuals whose professional identities run the gamut from musician to songwriter to student to educator to music therapist to ethnomusicologist. The book’s scope is perhaps the most exciting aspect of Navigating Music and Sound Education.
Kari K Veblen
University of Western Ontario
British Journal of Music Education
October 2011
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