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Romania as a Tourist Destination and the Romanian Hotel Industry
Author: Cornelia Pop, Smaranda Cosma, Adina Negrusa, Claudiu Ionescu and Nicolae Marinescu
Date Of Publication: Sep 2007
Isbn13: 9781847182685
Isbn: 1-84718-268-2
By the end of the 1970s Romania tourism was blooming and the hotel industry appeared to be strong and healithy... That bright period is still vivid in the minds of several generations of Romanians including the present politicians, whi believed that foreign tourist did not forgot their time spent in Romania, experiencing its bveautifl landscapes and Romanians traditional hospitality.

In this respect, the book’s aim is to analyse the evolution of the Romanian tourism and hotel industry after 1990s until now. Does Romanian tourism reach the level of development from the golden age of 1970s? How well developed is the Romanian hotel industry? Has Romania managed to buid a country brand and differentiate with certain forms of tourism from other coutries competing in this area? By adressing and debating this issues the book Romania as a tourist destination and the Romanian hotel industry is must reading for practioners in the tourism business, like business managers, owners, consultants, corporate financiers, private investors and should also be of particular interest to academic community especially students in the business and tourism subject related areas.

Cornelia Pop – Professor of Financial Markets at Babes-Bolyai University from Cluj-Napoca; PhD in Finance since 1997 from Babes-Bolyai University. Between 2002 and 2004 – director of a research grant regarding the relationship between the hotel industry and the financial markets.

Smaranda Adina Cosma – Associate Professor of Marketing at Babes-Bolyai University from Cluj-Napoca. She received the PhD in 2004 in Marketing. She had a fellowship at Michigan State University, The School of Hospitality Business (2001) and was guest professor at HWT Chur, University of Applied Sciences, Switzerland (2006).

Adina Letitia Negrusa – Senior Lecturer of Management at Babes-Bolyai University from Cluj-Napoca. She received the PhD from West University from Timisoara in 2004 in Management science and B.S. from Babes-Bolyai University Cluj-Napoca

Claudiu Emil Ionescu – Associate Professor of Design at West University from Timisoara. He received B.F.A. at the “Ioan Andreescu” University of Arts and Design from Cluj-Napoca; PhD in Marketing at West University from Timisoara

Nicolae Marinescu – Senior Lecturer and ERASMUS Program coordinator at the Transilvania University of Brasov, PhD in Management and business consultant

"As one of the people who has edited this new book on Romanian tourism by Cornelia Pop, et. al., I have been most impressed with this volume. As a tourism researcher who specializes in rural, remote and non-pscychocentric destinations, I believe this book has done an incredible job of tracing the evolution of the tourism industry in Romania. It has presented historical, political, geographic, and economic factors that have ontributed to the slow development of tourism in this area of eastern Europe. The book is very well researched and documented. The depth of examples is extremely

impressive. As one who has known Dr. Pop for several years, this volume is a reflection of her own qualities of perseverence and attention to detail. Clearly she is also surrounded by an excellent group of scholars. I am anticipating the publication of this volume and can assure you that it will instantly gain a place in our library"

—Dr. Mark J. Okrant, Professor of Geography & Tourism Development, Past President of the Travel & Tourism Research Association, Plymouth State University

"I found this book both interesting and informative. I believe it will create a lot of interest because of the timing of its publishing. This is a great case study that describes the evolution of the tourism industry in Romania at a time of great political, economic and social challenges. The mere fact that the author chronicles the transformation of the tourism industry before and after the country’s membership to the European Union sheds light on the forces at work that will continue to shape the country’s economy.

The book allows the reader to visualize this evolution by the numerous examples and statistics that are available throughout the chapters. I was intrigued and impressed by the level of research that went into the development of this manuscript.

The book is easy to read and follow. A typical textbook on this topic has a tendency to make the wrong assumption that the reader has a good foundation of the country’s tourism industry. This is not the case here.

I teach a class on travel to new tourism destinations and this book will be appropriate to use as a required textbook. The students will have an opportunity to see for themselves the mechanics of tourism at a destination that is faced with unprecedented challenges because of all the changes that are affecting its people."

—Sotiris Hji-Avgoustis, PhD, Professor and Chair, Indiana University Tourism, Conventions and Event Management Department

Price Uk Gbp: 34.99
Price Us Usd: 52.99

Sample pdf (including Table of Contents)

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